Subscribe & Save

Free Shipping & Free Returns

Upgrade & Save

Tip & Tricks

Follow these tips & tricks and you’ll see why juli™ really is your diamond’s best friend.


  • Master the Safety Loop hold
    • The best Safety Loop grip is one where your thumb and index finger firmly push your ring up against the inside of the loop, causing your ring to stand upright, exposed, and in place for brushing all angles.

      Use the thumb imprint as a guide and hold the cap in your hand as if you were holding a magnifying glass. Now push upwards on your ring until it pops up. Voilà!

  • Cleaning your diamond rings
    • Diamond earrings, bracelets, necklaces– juli™ cleans them all. But diamond rings are her specialty.



      1. Gently slide your ring up the open side of the Safety Loop at the top of the juli cap (you’ll hear a click to let you know it’s clipped in safely). Push your ring upright against the Safety Loop with your thumb and index fingers, using your remaining fingers to grip the body of the cap snugly against your palm.



      2. Spray 1-3 pumps of The Tonic Purifying Diamond Cleanser directly onto dirty diamonds and wet the brush head.



      3. Turn on your juli. Clean the surface of your diamonds by gently tapping them with the bristle section that corresponds to your diamond’s shape and setting (see page 9). Be sure to clean under your diamonds where residue buildup is the worst.



      4. Turn on your juli. Clean the surface of your diamonds by gently tapping them with the bristle section that corresponds to your diamond’s shape and setting (see page 9). Be sure to clean under your diamonds where residue buildup is the worst.



      5. Rinse your jewelry, brush, and hands thoroughly with warm water. Away from the sink, grip your ring securely using The Chamois and slide it out of the Safety Loop. Continue patting and squeezing your ring in The Chamois until all moisture has been absorbed.

        All done! Snap a pic and tell us what you think!

        @the_juli_brush #yourdiamondsbestfriend

      Watch & learn

  • Quick clean or diamond rehab? 
    • A typical diamond solitaire should take about 10- 20 seconds for juli to clean. But if your jewelry is more complex or in need of some major TLC, take some extra time scrubbing and repeat the cleaning steps as needed until your stones are spotless. After that, regular 10-20 second touch- ups will keep them sparkling.

  • Precision cleaning
    • Finally, the answer to the problem of cleaning diamonds set alongside soft minerals like pearls and opals, which are not suitable for scrubbing. Dip your wet Ice Pick in a bit of The Tonic and, with the power on low, precisely tap the surface of your diamonds while avoiding contact with their super- sensitive neighbors.

  • Lay off the metal
    • Precious metals are soft and can become dull and worn over time. Scrubbing them with your juli will not remove scratches or make them shiny and new—that’s a job for a professional jeweler. Remember, juli is meant to work her magic on diamonds, so concentrate your scrubbing there. And give your metal a rest.