juli's Lift Up Initiative

The fact we are lucky enough to call having dirty diamonds a "problem" is not lost on me. And while this product was created to do a job, this company was created to change the world for the better. As we grow, so too will our commitment to lift up causes and voices who share our core values. Which is why I am so excited to be sharing a portion of sales from each juli brush with these amazing charities. It is only a small start but we pledge to live each day with an attitude of gratitude, to lift up friends, neighbors and strangers at every chance through word and deed, and champion positive change with cold hard cash. Please check back often as we hope to see this list grow and grow!  Thank you!


juli Founder, CEO


Since 1983, BWHI has been the only national organization dedicated solely to improving the health and wellness of our nation’s 21 million Black women and girls – physically, emotionally and financially. Click here to learn more. 


The Malala Fund breaks down the barriers preventing more than 130 million girls around the world from going to school. Malala is fighting to give back to girls what poverty, war and discrimination have tried to take away, and to help give all girls the opportunity to learn and lead. Click here to learn more.